Wedding Marketing – Marketing Your Wedding Business and Wedding Industry Associations

Networking is a huge key to success in any industry but especially in the wedding industry where referrals and alliances formed can help keep business booming when a recession looms overhead. Are you a wedding photographer, floral designer, wedding reception site, ceremony site, DJ, wedding videographer, wedding cake designer, bridal salon, bridal consultant, or wedding caterer? If so, read on because if you’re not already part of an industry association, you may want to think about joining.

There are quite a few wedding industry associations . Many are national associations with regional branch offices. They typically hold monthly meetings and mixers where members can network and get to know one another. Business ideas are shared as to what is working and what is not working in terms of booking weddings. The associations that will be covered include: the Association of Bridal Consultants (ABC), Wedding & Portrait Photographers International (WPPI), Wedding Photojournalist Association (WPJA), Association for Wedding Professionals International (AWPI), National Association of Catering Executives (NACE), International Special Events Society (ISES), and the American Institute of Floral Designers (AIFD).

The Association of Bridal Consultants is a great resource for bridal consultants. A few benefits of joining the ABC include their comprehensive Professional Development Program, job placement service, business name search, advertising to brides on a national level, referrals, seminars, and local meetings.

The Wedding & Portrait Photographers International (WPPI) is a great marketing and networking association for wedding photographers. Some reasons for joining them include: attendance at WPPI’s Annual Convention & Trade Show, WPPI’s Referral Network can bring your wedding photograph business added photography assignments through their referral site, group buying rates and services.

The Wedding Photojournalist Association (WPJA) represents the best wedding photographers from around the world. The WPJA sponsors seminars, conventions, and workshops geared towards wedding photojournalism. The WPJA also provides a listing of its members for brides to search from.

The Association for Wedding Professionals International (AWPI) strives to strengthen the wedding industry through networking, marketing and promotions. Your wedding business will be listed in their online and print directory. You will receive a monthly lead list of brides that have requested a directory or assistance, can participate in their networking mixers, and referrals through their wedding hotline.

The National Association of Catering Executives (NACE) provides the catering business with industry specific education, networking with other professionals, seminars, conferences, and awards programs, internationally recognized professional certification, and a listing in their directory.

The International Special Events Society (ISES) provides its members with professional development and education, a listing in their directory, networking parties, local meetings, and subscription to their Special Events Magazine. This association is great for event planners but has members in all sectors of the wedding industry.

The American institute of Floral Designers (AIFD) is a great association for wedding floral designers. It is a great resource for brides to find a wedding floral designer in their local area. Members have access to floral designs, floral shows, and accreditation programs.

Create Leverage In Your Business And Be Like Oprah’s Big Give

I was watching another installment of Oprah’s Big Give TV show last week and marveled how well the participants have been leveraging the resources they were given to work with. They start out with a small sum of money and by the end of the show, which chronicles a span of about 5 days, they have managed to turn it into virtually millions of dollars in additional support.

Small businesses should also learn to leverage “what” and “who” they know to really maximize on the resources available to them. This can lead to exponential growth. Here are some quick strategies you can put to work for you right away:

1. Someone gives you a great testimonial, make sure you’re always visibly sharing that with potential customers on your website, in your literature and any other contact points.

2. Tap into a niche that you’re familiar with so you can maximize on the relationships you have already created as well as the familiarity you may have in that arena.

3. If you have satisfied customers, leverage that goodwill by allowing them to support you with referrals or help you develop your business in other ways.

4. Trade resources for your products or services — advertising, marketing, operational support.
Partner up (temporarily) with others when you can, especially to co-market services.

5. If you get published in a magazine, use that to show other publications who can give you an opportunity to write for them. Same with speaking engagements, media, in-store appearances.

6. If you have contracts for new business, purchase orders or letters of intent; use that as collateral to obtain the resources you’ll need to service the new business you’ll be bringing in.
This is frequently done with manufacturers. Some people literally take these orders to the bank.

7. If you know people who could be prominent promoters or spokespeople for you, offer them complimentary tickets to your events, or let them try your product for free.
Very soon afterwards, leverage that goodwill and ask them to send an announcement about you out to their list.

8. Leverage your goodwill with charities and fundraising activities to gracefully help you promote your business. All my product launches are tied to a charity give-back. Lots of media attention that way.

9. Don’t be shy about using your rolodex often— call and ask people for support and contacts to others. Ask others to open doors for you, etc.

10. Ask others for bonus gifts you can give away to entice people to do business with YOU.
It helps build more value for what you’re offering. Use them as a gift with purchase, raffle, or purchase with purchase.

Revolutionary Facts For You to Learn Before You Start Your Homebased Business and Get Scammed

The Benefits of Finding a Homebased Business Opportunity

Working from home as the owner of your own homebased business is extremely appealing to all sorts of people, from office executives to stay at home parents and retirees. For some, the freedom to work on their own schedule is the best part, allowing them time for their family or to pursue new hobbies. For others, it’s the ability to make their own decisions and control their own finances.

Finding the best homebased business opportunity for you isn’t always easy. There are millions of different opportunities available. Unfortunately, with such fast paced growth in online entrepreneurship, there are just as many scams available. Examine offers carefully and do your research before signing up for anything, especially if it requires payment.

The Best Homebased Business for You
Think about your personal interests, as well as your skills, if you are considering a home based business. There are so many different options available; it would be a good idea to narrow down those you would be most successful with. A general online search can return a wealth of information, but will require careful investigation of each company to avoid scams.

Some of the best homebased business ideas include:

o Offering a service you excel in, like writing, art, or graphic design.

o Selling items that interest you online or through a website like eBay.

o Joining an affiliate marketing program and promote other business’s products.

o Writing ebooks or make a product to sell online.

o Becoming a virtual assistant, providing advice or training in an area you excel in, and more.

With so many different homebased business opportunities out there, how do you decide on the best one for you?

That can be difficult, especially if you’re new to the world of working from home. Thankfully, there are thousands of resources available. If you have some idea of what you would like to do from home, there are websites, books, and even courses that can help you get started.

Internet marketing is one of the most popular, not to mention most profitable, homebased business opportunities around. There are several different programs to choose from and it is important to carefully compare the various details of each. Consider the price of joining the program and what that includes. Some homebased business opportunities offer training, materials, and even leads. It is also important to review the feedback of others on the company before deciding if it is right for you.

Enjoying the many benefits of working from home is within reach. For the best results, try a homebased business part time until you see if it the best choice. You may start two different home based businesses or continue working at the office until you decide on the most enjoyable and most profitable option.